UC Berkeley: Rec Sports Marketing

2013 Caltopia Event Report

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EXPERIENTIAL WE BELIEVE THE EXPERIENCE IS THE MARKETING The Caltopia experience provided organizations of all sizes with the opportunity to build lifetime relationships with the Cal community. We helped brands transcend the limitations of traditional marketing through highly interactive and customized activations. EXPERIENTIAL MARKETING BY THE NUMBERS 100,000+ Products sampled 5,000+ Attendees signed the Gratitude & Breathe walls 900+ 200&+ Campus Massage & beauty makeovers community performers 3

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