SOCIAL MEDIA
ENHANCING THE LIVE EXPERIENCE
Our integrative social media platform was the primary communication channel for
all attendees to seek out information and help exhibitors and sponsors stay relevant.
Campaigns included: co-branded advertisements, live stream event postings, and
interactive trivia and photo contests. Facebook, Twitter and Instagram encouraged
attendees and exhibitors to share their experience by telling their story.
SOCIAL MEDIA BY THE NUMBERS
3Mof+
Views
event content
4
1.6M+
Impressions through
co-branded event advertising
1,000+
New social
media followers
800+
Tweets
