THE LOUNGE
SOCIAL MEDIA LOUNGE: CONNECT. ENTER. WIN.
The social media lounge functioned as a hub for all of the social media contests and
giveaways . The lounge provided real time updates, a press board for photo opportunities
with Gold Man and a live feed for all social media posts related to Caltopia. The multichannel experience created an ongoing conversation and sponsored giveaways and
contests with the Cal community throughout the event.
LOUNGE & CONTESTS BY THE NUMBERS
$10,000+
Value of prizes
donated by partners
5,000+
Booth visitors
3,000+
Contest entries
700+
Photos shared
by attendees
5
